Translating playable texts


A webinar with Dr Xiaochun Zhang

Video games have become ever-present in digital life today, with thousands of deeply invested players and fans. As a form of popular entertainment and impactful media, they influence and shape the global culture and way of life in contemporary digital society. Within a span of five decades, video games have evolved into a multi-billion-dollar industry, the economic and cultural globalisation of which has made video game localisation an essential part of the production cycle.

This workshop will introduce the basics of game localisation, covering issues in translation and localisation strategies, cultural adaptions, legal and censorship considerations, the best practice of game localisation process, the technical constraints and challenges faced by the game translator, and accessibility issues in game localisation.

Dr Xiaochun Zhang is Senior Lecturer in Translation Studies at the University of Bristol.
Her research interests lie primarily in audiovisual translation with a specific interest in video game localisation and accessibility and language technology.
She has been working as a game translator for more than ten years.


Saturday, 19 November 2022, 11 am to 1 pm Irish time/12 – 14 h CET

Free for members of the ITIA
€30 for students and members of other FIT associations
€50 for all others

To register:
Please send an email to
ITIA Members: please include your membership number
Members of other FIT associations: please include the name of your association and, where applicable, your membership number

This event will be recorded and accessible for two weeks after the link is made available


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